Our marketing and sales teams did a great job, and we managed to sell 1400 units per month up until August."Ħ. The biggest challenge for us was to ensure dealer viability and to keep customers loyal to the brand. We were limited to retailing five models only for the first eight months of 2021, with one in the run-out phase. The launch of the all-new Renault Kiger in September has served to reinvigorate sales, enabling record sales months over both September and October. "At Renault SA, we are targeting a market share of 5 per cent up 0.4 per cent from 2020 but still 0.3 per cent down from 2019, our best year ever. A strong recovery from 2020, exceeding most initial forecasts. Despite the issues faced, we forecast the overall local passenger and light commercial vehicle market to end between 435 000 to 445 000 units this year. 2021 presented several challenges further to the pandemic, such as the semiconductor shortages and supply chain challenges. "Our new corporate identity and the brand shift has brought a fresh look and feel to the Renault brand, in a bid to create a more iconic brand.
"2021 saw the implementation of the global repositioning of the Renault brand with the launch of the 'Renaulution' introduced by the Renault Groupe Global CEO Luca de Meo late in 2020, centred on building brand value over time and driving the company to be a technology-forward organisation.
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